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The European Ink Report

The economic crisis in Europe is becoming a long haul for ink producers and other players in the printing supply chain

By: Sean Milmo

European Editor

The economic crisis in Europe is becoming a long haul for ink producers and other players in the printing supply chain. Some sectors, like publishing, look unlikely to regain the level of sales before the recession for several years, if at all. Ink makers are having to adapt to the probability that the segments they supply will have been transformed by the time normal economic conditions return. “The recession has been a wake-up call,” said Felipe Mellado, Sun Chemical’s chief marketing offic...

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